The latest generation of smart phones give users the ability to do almost everything they can do on a computer. Web surfing on the phone has gone from being almost unheard of to commonplace as iPhone and other smart phone users come to rely on their phones for lots of daily tasks. People are becoming accustomed to being able to get online wherever they go now, which will only cause smart phones to get more popular. This brings us to the obvious question -how do we Internet marketers tap into this vast, high potential market? If you haven’t guessed by now, the way you can profit from this is by creating a mobile website. If you want to stay ahead of the crowd, then getting yourself a mobile website will give you the needed edge over the competition. Let’s find out what you need to keep in mind when designing your mobile site.
Keep it Minimal: Since mobile websites are going to be viewed on screens that are only a fraction of the size of computer screens, you have to keep this in mind when loading them with content. Keep your design and content minimal, and try to make a strong impact with less, and not more. Your target audience here are mobile users that want to quickly flip through pages and get the most out of them. The idea, then, is to get their attention with a small amount of well chosen content. If there’s too much content, it will be difficult for users to access all of it, and they’ll be likely to just pass it by. The Importance of Balance: If any of your pages has too much content, users may become frustrated if it takes too long to load. Bandwidth is always a concern with mobile websites, so you have to choose your content wisely on every page. When putting up any information on your website, you should try to strike a fine balance between the pages, so that all the info is spread around evenly without having any negative impact on your site’s performance or eating up the bandwidth.
Stay on Track: One thing you have to understand about mobile phone users is that they’re probably not going to spend a long time looking at your site. This is obvious because people tend to skip from one site to another fairly fast on mobiles. That’s why it’s important to be very focused with your content on a mobile site, and get straight to the point. Designing an effective mobile website design is all about balancing the various elements and getting them right. What we discussed in this article isn’t that difficult to apply, but it will definitely help you make your mobile site stand out of the crowd.